Concepts

Sites for trades I have not built for yet.

A concept is a full website for a made-up business, built the way I would build yours. The business is invented, so there are no reviews and no numbers, and every page says so. What is real is the work, and the quote form, which works.

Open concept 01 See the real client work

01 · Plumber · Cardiff and the Vale

Brassline Plumbing

A one-page site for a plumber who prices from a photo. The quote form takes the job, the photos, the postcode and a phone number, then shows exactly what the plumber and the customer would each receive.

Things to try

Choose "water is leaking now" for the stopcock steps
Send the quote form, photo and all, and see both messages
Ask "do you cover me?" with a postcode outside Cardiff
Look for the concept notes, where the page explains itself

Open the concept

The rules

What is real, and what is not.

Real

The design, and every line of the build
The quote form: every step, check and message
How it works on a phone, and how fast it loads
The accessibility: keyboard, screen reader, reduced motion

Made up

The business and its name, checked so it matches no real one
The phone number, from the range Ofcom keeps for fiction
The email address, on a domain that cannot receive mail
The prices, which are labelled as examples
The photos and video, which are free stock, credited on the page
There are no reviews, figures or credentials, because none exist

Nothing a visitor types into a concept leaves their browser. A real homeowner who finds one by mistake is told, on the page, that the business is not real and who to call instead. Concepts are kept out of Google, so they never compete with a real plumber for a real search.

A plumber, and want one of these?

The real version carries your name, your prices, your area and your reviews, and the form goes to your phone.

Get a free quote