Coreframe Digital

Websites for flooring businesses

Show the price. Get the enquiry.

Most flooring customers search Google before they ring anyone, usually with "near me" on the end. If your business does not show up there, or your site is slow and hard to use on a phone, they ring the next fitter. I build flooring websites that get found, look the part, and make it easy to ask for a quote.

The work

Two real flooring sites, both live.

Floor Fitter Wales fits floors across South Wales. Celtic Flooring sells them from a showroom in Pontypridd, which the two businesses share. Different jobs, so different websites.

The Floor Fitter Wales website on a laptop and a phone

Flooring fitter · Pontypridd

Floor Fitter Wales

Priced room deals, the showroom and mobile showroom, and a fitting quote form that goes straight into the admin system.

Live since 14 September 2026

Read the case study
The Celtic Flooring website on a laptop and a phone

Flooring showroom · Pontypridd

Celtic Flooring

A one-page site for the showroom: the range, the stock, the opening hours and how to find it.

Live since 14 September 2026

Visit the live site
Built for how flooring is sold

Room deals and a showroom guide.

The Floor Fitter Wales room deals page: laminate deals priced for 3m by 4m, 4m by 4m and 5m by 4m rooms, with colour swatches and what each deal includes
Floor Fitter Wales, room deals page, captured 30 September 2026.

Room deals with the price on

On Floor Fitter Wales, the priced room deals are what sells the most. A customer can see the floor, the price for their room size and what is included, then send a quote request for that deal.

  • Three room sizes on every deal, each with its own price
  • Flooring, underlay, scotia, bars and fitting, listed on the deal
  • The colour choices for each floor
  • Every deal has its own page, so it can be shared
See the room deals
The Celtic Flooring showroom section: the address, directions and call buttons, a by appointment today status, and the opening hours with today highlighted
Celtic Flooring, showroom section, captured 30 September 2026.

A showroom guide that answers before they ring

Where the showroom is, when it is open, and which days are by appointment only, so nobody drives over on a day it is shut. Celtic Flooring’s page also says whether the showroom is open right now.

  • The address, with one tap for directions
  • Opening hours, with appointment-only days called out
  • Open now or closed, worked out in UK time, with today’s hours picked out
  • On Floor Fitter Wales: fitting prices per square metre, and a mobile showroom that brings over 800 samples to the door
See the showroom guide

What else a flooring site has to do

  • Answer the first question straight away

    The one flooring customers ask most is "do you supply the floors?" A good flooring site answers that before they have to ask.

  • Show your own work

    Photos of floors you have actually fitted, not stock images.

  • Make booking easy to find

    One clear quote form, reachable from every page, that works properly on a phone.

  • Load fast on a phone

    Most of your customers will find you on their phone. A slow site loses them before it loads.

The numbers

Floor Fitter Wales: before and after

The old website had security problems, too much information, spam links, and was slow on mobile. It was hard to find your way around, and the booking page was hard to find.

Live since 14 September 2026

35enquiries through the website in its first month

25 of them found him through a search engine.

Website and Google Ads, 14 September to 13 October 2026

Floor Fitter Wales enquiry records, 14 September to 13 October 2026, test enquiries excluded.

Semrush site auditOld siteNew site
Site health80%98%
Errors1930
Warnings1,73040
Broken internal links1580
Pages flagged for slow loading200

Semrush site audits of the old site (24 August 2026, 100 pages crawled) and the new site (16 September 2026, 44 pages crawled).

“Absolutely over the moon with my new website. From start to finish, the developer really understood what I wanted and managed to turn my ideas into something even better than I had imagined. The site looks professional, modern and is really easy for customers to navigate.”
Carl Prothero, Floor Fitter WalesTrustpilot review, 19 September 2026, five stars
Read the full case study
Real client work

And the other real site.

New website · Cardiff

Evans Fencing & Landscapes

Live since 3 August 2026

“Created a great website for us, and the process was really smooth.”
Rhys Evans, Evans Fencing & Landscapes. Google review.

The admin system behind it

Every enquiry from the website lands in one place. From there Carl turns it into a quote, then an invoice, and customers can pay by card. Less admin, less chasing invoices, and it is easy to use from a phone.

See the admin system

Questions flooring owners ask

How much does it cost?

Starter is £500 for one page and Trade Pro is £750 for up to five pages, with a fixed price agreed before any work starts. Full pricing is on the pricing page. See pricing Read the full cost guide

Do I actually need a website if my work comes through Facebook and word of mouth?

If you are not on Google, you are missing the people searching "flooring near me". A website also makes you look more established and trustworthy, and gives people an easy way to ask for a quote.

I don't know what my website needs.

That is normal, and it is my job, not yours. You and I talk through how your customers find you and buy from you, and I suggest what the site needs from there.

I'm not a writer. Who does the content?

I write it with you. You tell me about your business in your own words, rough is fine, and I shape it into the pages.

Do I have to pay monthly?

No. There's no compulsory monthly rental and the website is yours after final payment. Care plans are optional, from £79 a month.

Do I own the website?

Yes, once the final payment is made. If you ever leave, I transfer everything to you within two weeks.

How long does it take?

Typically 7 to 14 days once the scope and your content are agreed.

Do you only work with flooring businesses in Cardiff?

No. I'm based in Cardiff and work with businesses across South Wales, mostly by email. If you're local and would rather meet, I'm happy to.

Tell me about your flooring business

Send the quote form with a few details and I will come back to you personally within one working day.

Book a free call